Gojira Era – Scale-It

A tribute to the evolution of Japan’s most iconic monster.
From 1954 to 2016, Gojira Era showcases 8 versions of Godzilla across different eras – each one with its own size, design and symbolism.
Arranged by height, the poster reveals how the King of the Monsters has grown with time, from a metaphor for nuclear trauma to a worldwide pop culture icon.
Perfect for fans of kaijū movies, cinema history and Japanese visual culture.

Fun facts:

• ゴジラ (Gojira) is a mix of gorilla (ゴリラ) and whale (クジラ).
• Until 1998, every Godzilla was played by an actor in a rubber suit (called “suitmation”).
• Some suits weighed over 100 kg and had no ventilation until 1994.
• In 2015, Godzilla became an official tourism ambassador in Tokyo (Shinjuku).
• He has his own star on the Hollywood Walk of Fame since 2004.

Part of the Scale-It Series #1
A series of three posters playing with proportions in Japanese culture:
– Mountains of Japan (nature)
– Towers of Japan (urbanization)
– Gojira Era (chaos, pop culture)