From Nature to Plate – Our First Poster Series

March 31, 2025

Food is a big deal for us. Not just eating it (even though we take that very seriously), but everything around it: how it’s made, how it looks, how it smells, where it comes from… So for our very first Otsukatsu poster series, we decided to pay tribute to the beauty of Japanese food.

Each Japanese food poster in this series connects you with the story behind what you eat.

We called it: From Nature to Plate.

🧾 What’s the idea?

It’s simple. We wanted to reconnect food with where it comes from—its raw, natural form—and show how it ends up on our plates.

Wasabi is a great example. The real plant looks nothing like the little green paste you squeeze from a tube—and most people don’t even know what it looks like.

Wheat may seem more common, but that’s exactly why we chose it. It’s part of everyday life all over the world—including Japan. We liked the idea of noodles being the natural continuation of wheat straws.

And Fugu? Well… its cute and strange little face flows naturally into the blue plate, revealing its white, translucent flesh.

So we made 3 posters:

Wasabi – Spicy and sneaky
Wheat – Simple, universal, essential
Fugu – Cute, deadly, delicious (if prepared right)

Each one is drawn with their iconic dual colors in mind—highlighting the contrast between nature and the final form on our plates or tables.

🍜 Why food?

Because food is culture.
Because it connects people.
Because every time we travel in Japan, we end up talking about what we ate.
And because… starting with food just felt like the most Otsukatsu thing to do.
(You can read more about the meaning of our name soon)

This series is also a way for us to show how much we love the little things: the colors, the textures, the hidden meanings. Whether it’s a weird plant growing in the mountains, a golden wheat field, or a fish that needs a certified chef to avoid poisoning you—there’s beauty in the details.

And if you ever host a takoyaki party, don’t forget to slip a little wasabi into one of the balls. Just don’t say we told you.

See you at the table 🍶